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GippSport has now established a team to implement the Sport and Health Social Marketing Strategy for the Gippsland Aboriginal Community.
We welcome David Roberts (Digital Journalist/Program Manager) and Karina Crutch (Project Officer) to the GippSport team that will be working with the Gippsland Aboriginal community on this program.
David Roberts has been appointed as the Digital Journalist/Program Manager and has already taken up the position based at Latrobe Leisure Moe Newborough. A former GippSport Program Coordinator David has been working with the Australian Sports Commission in the Active After-school Communities Program.
Karina Crutch will commence next week as the Project Officer for the strategy at GippSport’s Bairnsdale office. Karina is currently working as an Aboriginal Chronic Disease Coordinator with Gippsland Medicare Local. She helps clients to self- manage their chronic conditions and Health Promotion is an important aspect in assisting with adaptation to healthier lifestyle changes.
This strategy has been principally funded by the Victoria Department of Health as part of their investment to implement Koolin Balit, Victorian’s Aboriginal Health Strategic Directions to 2022. Gippsland Medicare local has also contributed funding through their Close the Gap Program.
The strategy will provide exciting opportunities to develop and use social media channels for the distribution of social marketing collateral. Local Aboriginal people will be engaged to feature in short youtube videos that promote or role model healthy living behaviour, or motivate behavioural change in their community. A number of other innovative strategies are anticipated as the program develops.
No doubt many of us have been closely following the fortunes of our Australian athletes in Glasgow at the Commonwealth Games. We have a number of athletes competing who originate from the Gippsland Region and commenced their sport in grassroots country clubs. As we support our elite athletes it is an opportunity to reflect on the contribution made by the thousands of volunteers who ensure that people of all abilities can participate in community sport and reap the benefits of good health, life-long friendships and community connectedness.
2014 SPORT AND RECREATION VICTORIA AND VICHEALTH AWARDS