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Are you looking to better understand how to market your sports club and engage with local media?

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Host: Greg Allen
Greg has spent more than 40 years in broadcast media, mainly radio, as both a presenter and a journalist. He is also a writer and online publisher. As a reporter and broadcaster, Greg is highly qualified to assist sporting clubs and associations to better understand how the media works and what they are looking for in terms of content.

Stephen Reilly (Collingwood FC)
Stephen spent over 20 years in newspapers, with The Age and The Australian, before joining Collingwood as GM of Media and PR in 2012. At Collingwood, his role includes overseeing all external communications, the fostering and management of relationships with media and providing issues management expertise.

Brad Schultz (Collingwood FC)
Most of Brad’s career has been in the Sports and Entertainment industry, both here and in the UK, for leading sports rights holders and governing bodies, for brands like the English Premier League, ATP, WRC, Eurosport, Turner Broadcasting, Tennis Australia, Cricket Australia, AFL and Fox Sports. Brad joined Collingwood Football in November last year as General Manager, Marketing and Product.

Damen Francis (GippSport)
Damen has 10 years of industry experience across regional media and community sports marketing, including stints with the Latrobe Valley Express, Shepparton News and AFL Gippsland. Damen has a particular interest in the social impact and responsibility of grassroots sport and is currently leading GippSport’s Increasing Access to Sport project, which aims to identify and address barriers to youth sports participation in the Latrobe Valley.