Keeping your club members engaged during covid-19.

Club member engagement is the driving force of retention, so it is important that you do what you can to stay connected. Club members choose to renew their membership not just due to the club’s prices and facilities, but also because they feel like they are part of a community.

This means getting your members involved in every aspect of the club, whether it is in-club, online or through mobile devices. By ensuring you cater to every club demographic and adapt the way you target different customers, you can help to drive engagement and increase retention.

Here are some of the ways Gippsland sporting clubs are to keep their members engaged on social media:

1. Player Profiles
   Churchill United SC showcasing both past and presents players. https://www.facebook.com/CUSCRams/posts/3036214989732951
2. Thursday Dinners replaced with Live streaming of local music
   Morwell Football Netball Club have replaced their social rooms Thursday night meals with Live streaming of local Gippsland musicians. https://www.facebook.com/events/2911468678889872/
3. Video challenges for members
   South Gippsland Bass Swimming Club have created a Towel challenge for members to film themselves to be part of fun video to share with its members. https://www.facebook.com/southgippslandbassswimmingclub/videos/170679124065033/
4. Club History
   Boisdale/Briagolong Football Netball Club are asking members to help fill in the missing information about the clubs history.
   https://www.facebook.com/boisdalebriagolong/posts/1070685859974932
5. Club Update
   Monash Soccer Club have updated members on how the club rooms refurbish is going during covid-19.
   https://www.facebook.com/MonashSoccerClub/posts/3333603846653090
6. At home skill
   Leongatha Gymnastics Club are teaching basic gymnastic skills via video’s that you can do at home.
   https://www.facebook.com/Leongathagymnasticsclub/videos/1406049506223106/

What is your club doing to keep members engaged? Share with us by leaving a replay.